Design Objective
Create a new airline that caters to a chosen demographic, shown in personas. The airline project will consist of name, style guide, plane design, pattern design, and additional airport collateral.
Design Brief
The name of my airline is, Indigo Travel. This airline was designed primarily for luxury, business travel for individuals. This airline is different because it makes comfort, ease, and digital enmities a priority. My vision for Indigo Travel was to make a high-class, calm, and memorable experience. The name, Indigo was chosen because the color is calming and represents devotion, dignity, and wisdom which represents the companies core values. The logo mark is a simple, two-color design. The “o” in the design has a duel representation of both a sun setting over water, and an airline window. The brand has a primary and secondary logo along with bright set of secondary colors, incorporated in the plane design.
